Transition iPhone Lineup – Apple is set to switch to OLED displays by 2025
Apple is set to switch to OLED displays // California-based tech giant Apple is planning to shift its entire iPhone lineup to organic light-emitting diode (OLED) displays by 2025, moving away from liquid crystal displays (LCDs). This transition, as reported by Japan’s Nikkei newspaper, will have significant implications for Apple’s current suppliers, particularly Japanese companies Sharp Corp and Japan Display. These suppliers, known for providing LCD screens for Apple devices, are expected to be phased out of the supply chain for iPhones due to their lack of involvement in mass-producing OLED screens for smartphones.
The move towards OLED displays by Apple signifies a major shift in its technology choices and supplier relationships. With this transition, Apple is set to rely entirely on OLED screens for its iPhones, impacting the dynamics of its supply chain and potentially opening up opportunities for new suppliers to enter the market. This strategic decision is likely to have ripple effects across the industry, influencing the production and availability of OLED displays in the smartphone market.
Apple Diversifying Display Suppliers for iPhone SE Model
Apple is set to switch to OLED displays // In preparation for the upcoming iPhone SE model, Apple has begun ordering OLED panels from BOE Technology in China and LG Display in South Korea. This move marks a shift from relying heavily on Sharp and Japan Display, who previously dominated the iPhone display market. Over the years, Apple has transitioned to OLED technology for its premium models, starting with the iPhone X in 2017, leading to a broader supplier base for display technology.
Transition to OLED Technology and Supplier Base Expansion
Apple’s decision to source OLED panels from BOE Technology and LG Display for the new iPhone SE model signifies a significant departure from its reliance on Sharp and Japan Display.
These two suppliers, who once held a 70% share of the iPhone display market, have now been limited to providing LCD screens for the iPhone SE. The shift towards OLED technology in Apple’s premium models has prompted the company to diversify its supplier base, ensuring a more varied and robust display technology ecosystem for its devices.
Apple’s Expansion into OLED Technology
Apple has expanded its use of OLED technology beyond iPhones to include OLED displays in its latest iPad Pro models.
This move indicates a broader commitment to incorporating OLED displays across various Apple devices, showcasing the company’s strategic direction towards embracing this technology.
Industry Preference for OLED Technology
The industry’s growing preference for OLED technology is highlighted by Apple’s adoption of it in its products.
OLED displays are favored for their ability to deliver vibrant colors and sharp contrasts, making them well-suited for showcasing high-definition video content. This shift towards OLED technology reflects a broader trend in the tech industry towards utilizing this advanced display technology.
