Apple iPhone 16 & Influence of AI in Smartphone Market
At Apple’s Glowtime event on September 9, Tim Cook and his team will introduce the new iPhone 16 and iPhone 16 Pro smartphones, showcasing their vision of generative artificial intelligence. Meanwhile, Google’s Pixel and Pixel 8 Pro launch in October 2023 labeled their devices as “the first AI smartphones,” setting a trend in the industry.
The use of Generative AI in smartphones has become a common feature in current launches, enabling the creation of new content and images from scratch.
Apple Following Trends in Technology
Apple has a history of following trends set by Android, with examples including late adoption of Augmented Reality, wireless charging, third-party app installation, and cut and paste features.
These implementations are often branded in a unique way by Apple, such as AirPower and Spatial Video, with the addition of generative AI under the brand Apple Intelligence.
Apple’s Approach to Artificial Intelligence
Apple’s approach to artificial intelligence mirrors that of Android and Google’s partners, focusing on tasks like rewriting text, summarizing content, and generating images and videos. While there may be slight variations in implementation, Apple is essentially following the same path as its competitors in this evolving landscape.
Dangers of Generative AI
Generative AI poses increasing risks as it becomes more accessible through smartphones, leading researchers to investigate and highlight real-world issues.
A recent paper titled “Generative AI Misuse: A Taxonomy of Tactics and Insights from Real-World Data” sheds light on misuse patterns, motivations, and strategies, emphasizing how attackers exploit system capabilities across various modalities like image, text, audio, and video.
